About Iulia

I’m Iulia, founder of T.O.M. Communication and strategic communications consultant.

I started out in PR and media, in one of Romania’s largest press groups. That’s where I learned how journalists think and what makes a story worth telling and also how to hold the attention of 200 people in a room for eight hours, and how to run summits of national and international scale. I went on to work at Romania’s largest advertising agency and later at a leading international one, where I ran 360° campaigns for major retail and automotive brands. Then I moved to the other side of the table: as a Brand Manager I managed budgets, coordinated agencies and came to understand what performance looks like from the client’s perspective.

Every seat gives you a different view. None of them gives you the whole picture. But audiences don’t think in communication channels – they see one brand.

That’s where T.O.M. Communication started. We don’t treat PR, advertising and digital as separate disciplines; we work with the way they reinforce one another. Because a brand doesn’t succeed by going in a single direction – it becomes Top Of Mind when every direction or channel supports it in the right way.